In what is a regular feature here on Webtribution.com, we are doing Q & A’s with the people who matter in the current “Web 2.0” online environment. Today we hear from goowy media Founder & CEO Alex Bard. goowy media is the creator of popular and award winning widget provider yourminis.

Kieran: How did yourminis start?
Alex: yourminis.com, launched in October, 2006, is a property of goowy media, inc. goowy was started in mid 2004 in San Diego, California, by 4 friends (Alex Bard, Gary Benitt, Jeremy Suriel and Sashi Bommakanty) who have worked and played together for the last 10 years. After taking some time off and investing in a few restaurants, we decided to do get back into Internet application development. We went into a year of heads down development, and we finally launched the Beta version of goowy mail in March of 2005. Since then goowy has evolved into a personal web top with email, contacts, calendaring, integrated IM, minis (the basis for yourminis.com), file storage, games and more.
Kieran: What exactly is yourminis?
Alex: yourminis is a widget platform which simplifies the development, syndication, and measurement of widgets for content owners & 3rd party developers, and offers a social library of widgets for end user discovery while also providing advertisers a new way to engage the consumer with their brand & message.
For content owners / advertisers / 3rd party developers yourminis offers…
- Rapid widget development - A comprehensive set of widget components and APIs for simple, fast widget development
- Scalable distribution – Distributed infrastructure for hosting and syndication of widgets
- Increased syndication – Increased velocity of widget distribution through publishing / integration with top widget libraries / galleries (both web and desktop)
- Improved market intelligence - Advanced analytics and reporting for widget tracking
For consumers…
- Simplified widget discovery and recommendation – yourminis.com offers a social library of widgets with ratings, comments, recommendations, etc.
- Flexibility – Widget build on the yourminis platform run in multiple environments including web, desktop, and in the future mobile.
- Start Page – yourminis offers an aggregated start page environment to gather and interact with content and widgets from all over the internet
Kieran: What are your opinions of widgets and what, if any, future they will play online?
Alex: The widget space is still in its infancy. We are at a point where companies are looking to widgetize their content for added distribution and awareness. In the future you will see contextualization (better intelligent understanding of where your widgets reside) that will ultimately lead to monetization opportunities.
Kieran: What does the future hold for yourminis?
Alex: We are currently working with large media companies and big brands to help them develop, launch and measure their widget strategies. We are in a state of de-portalization of the web and big and small companies alike have to be willing to deliver their services and content to where users are, not where they want them to be. That has been a big driven of the widget phenomenon.
Kieran: What are your thoughts on “Web 2.0”
Alex: Web 2.0 means so many things to so many people. It’s about a new way of thinking about development, wisdom of the crowd, social networks, user experience, destroying Chinese walls, standards, fast product development and iteration, real time user feedback, etc…the future is the continued movement in this direction with more and more companies and end users adopting these principles.
The future will be more semantic, and contextual. The web and applications being able to deliver you more relevant timely data to filter through all of the static. The future is about not making a conscious choice to "go online" but rather a conscious choice to "go offline", it will be about the web delivering content through other devices, TV, car, phone, refrigerator, etc.
To learn more about yourminis, visit their website – yourminis.com.