Brightcove: Internet TV Platforms Come of Age
The head honchos at Brightcove, a leading Internet TV service / platform, put together a very interesting article the other day discussing the current and future state of Internet TV. A must read for anyone involved in the creation, distribution and optimization of rich media / online videos. Read the full article, but below are some key points I found to be the most interesting in regards to 2008 trends:
- Branded destinations will compete with the major aggregator by offering consumers a more focused experience.
- Content owners will step up their efforts to to develop distribution strategies that enable wide distribution of their content - with advertising attached.
- Audience monetization will hit prime-time via targeting.
- Three words: Higher-Quality Video
- Leaked screenshots of Brightcove 3
- Claim: “One in five people in the world have high-speed Internet”
- Internet Outdated So Says Creators
