Digital Marketing and Technological Insight

The new TheWB.com relaunched today with the goal of being yet another online video destination. So what is my immediate reaction? It is no Hulu and the user-interface gives me a headache. The good news is that TheWB.com will combine full episodes of established content like Friends, Gilmore Girls and Veronica Mars with original web programing. That level of content, especially when talking about a cult show like Friends, will drive significant traffic to the website. However, I feel when looking around the website, that they are confused at what they really want to be. The user-experience is a jumbled mess and seems to purposely go against the clean / ease of Hulu.

I would love to give a more in-depth review of the website, including their video search and embeddable player functionality - both areas Hulu excels in. However, they aren’t rolling out all features just yet and the site seems to be crawling at a snails pace at the moment. I will do a follow-up post once they fix their site issues and all of their planned functionality are up and running.

• Hulu continues to show online video websites how to do it
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• Joost desktop video client soon to be no more
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