Yahoo-Google ad partnership fact site launches
Google took the offensive today in defending its partnership with Yahoo by launching a “Facts about the Yahoo-Google advertising agreement” website. YahooGoogleFacts.com (nice domain) sole purpose is to squash any fears about anti-competitiveness / ad monopolization the partnership would create through putting all of the details on the table.
Highlights from the website include:
- Facts about the deal
- What people are saying (testimonials)
- What the deal means for advertisers
- Why the deal is good for competition
- Terms of the deal
- Voluntary delay for regulators
- The below document that covers the partnership in specific detail:
For a company with Google’s size and power it surprised me that they felt the need to put up what basically is a public relations portal….too me this says that they aren’t confident the deal will pass government review. The website covers the basic facts people would be interested in, however it lacks exact details of when, how and where.
- Yahoo-AOL merger could be imminent?
- Where does Yahoo go from here?
- Yahoo Buzz launches to the general public
- Google Improves Indexing of Flash Files, Yahoo on Deck
- Yahoo launches Enterprise Web Analytics into Beta
