New AdWords interface being beta tested
Google announced on their AdWords blog that they are testing an updated web interface for AdWords. The changes being made are not going to affect how ads run, bidding, ranking, quality score or any other AdWords elements. Seems as though Google is looking to make some superficial interface changes - I am guessing along the lines of the recent changes made to the Google Analytics UI.
From the AdWords blog:
“We’re testing changes to the ways that AdWords advertisers see and manage the data in their accounts. These changes should make it easier to tackle common tasks, like navigating between campaigns and editing keywords across several ad groups. We hope the updates will give advertisers clearer insights into their ad campaigns and simpler ways to act on those insights.”
No information was available on when any changes would be made available to every AdWords user.
