Create Your Own Search Marketing Job! The JAR Group gets creative…
Today I got an interesting email from a former co-worker with the subject line of “The JAR Group wants you to create your own *damn* search marketing job!”. Since I have never heard of The JAR Group before I was a bit skeptical about what this really entailed. However, I was easily convinced that this was legit after checking them out and reading in more detail about their interesting hiring plan.
So what is The JAR Group really looking for? A Search Marketing thought leader…but, in their words:
This position has no title. You can apply to us as a Director of Search Marketing, a Search Strategist, or even a Lion Tamer for all we care. We just want to find a good person who rocks hard on search marketing (air-guitaring while developing link bait… bonus points) and who fits in with the team like a well-placed puzzle piece. You know what you can do so we want you to create the role around our needs, and more importantly, around the needs of our clients.
To be considered, you need to do more then just send us a resume (resume email bombs go straight to our archives). Just tacking on a generic cover letter will also probably get you archived without any conversation. Email us, twitter us, blog about us, or hire a skywriter and let us know what you want to create. We have the team to make you great, so all we ask is that you make us great. That’s not too much to ask, is it?
Avoiding the traditional hiring process should yield some interesting (and colorful) results. However, will this get the person they are actually looking for? I am not so sure and will be interested to see how this plays out. Hopefully they will write a follow-up blog post after the hiring process is finished.
But beyond finding the Search Marketer of their dreams what else will this accomplish for The JAR Group? Quite a lot actually if you look how I interacted with them - not only did I read and then forward the email to various search marketing friends, I visited their site, read their blog, followed them on various Social Media platforms, tweeted about it and of course wrote this blog post. Not a bad way to get your name out there don’t you think?
With all of that being said…if you are interested in seeing what the The JAR Group has to offer head on over and let them know.
Comments
Comment from Mike McCarthy
Time: July 16, 2009, 2:26 pm
Brilliant (if it works).
Comment from A.J. Lawrence
Time: July 16, 2009, 2:28 pm
Kieran, thank you for recognizing our efforts to find the right person for our team.
You’re right, this is leading to some colorful results. You should see the construction tools that were sent to us yesterday by someone who was going to help us set our sales foundation.
Most people who are responding aren’t reading past the intended tongue in cheek headline, But some are…. This all we want, we’re not looking to find a million people, we just need one person.
We’re experienced agency and marketing folk and we know how so many of the search jobs out their are all about being to check off a series of experiences and skills that don’t always have much to do with the actual creation of value for clients.
We’ll make sure to follow up with you as the process moves forward and let you know what happens.
Comment from Ronnie Sullivan
Time: July 28, 2009, 6:13 am
Very interesting and useful post !
Comment from Simon
Time: July 30, 2009, 2:48 am
Awesome work ..really appreciated.
Comment from Stan
Time: July 16, 2009, 2:17 pm
At least with a resume you get a feeling for what the person has actually done. This won’t work for a search role…sorry!