Digital Marketing and Technological Insight

No one can deny that Twitter has become a game changer. Gone are the days where social networking sites like Facebook and MySpace ruled the online world - now, no matter where you turn someone is talking about Twitter. However, regardless of the amount of buzz, the ability for Twitter to actually monetize its popular service is the hot topic with everyone adding their own two-cents.

The good news for Twitter is that there is no shortage of  money making opportunities. One revenue channel Twitter seems to getting serious about revolves around Twitter  “business users”.  To prove their relevancy and win over companies hesitant to jump into the Social Media world, Twitter posted a “Twitter 101 for Business”.

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

Twitter 101 for Business offers:

• What is Twitter
• Getting started guide
• Learn the lingo
• Best practices
• Cast studies

Twitter’ guide does a good job of going over the basics and should be used by any company who has questions about how or why to use Twitter. However, the guide can only take a company so far - they need the internal resources and knowledge to put a solid Social Media / Twitter Marketing plan into action.

Visit the site for more information or download the slides here. Also, check out our own take on how companies can use Twitter and ideas on Twitter monetization.

• How Companies Can Use Twitter