Digital Marketing and Technological Insight

David Provost, noted entrepreneur and expert on the Semantic Web (Web 3.0), recently published a report titled “On The Cusp: A Global Review of the Semantic Web Industry“. The report profiles 17 industry participants and analysis that focuses on:

• The Semantic Web as a commercially competitive technology.
• Linked data will be extremely valuable - when it’s better understood.
• Natural Language Processing is an important step in deriving value from”World Wild Content”.

The semantic web or Web 3.0 is where most experts see the current web evolving into. Provost’s report takes on the task of bringing clarity and meaning to “Web 3.0″, as well as taking on the task of providing future vision of where the internet is heading. The report is a must read for anyone involved in the online environment.

Of course there is some argument as to what the exact definition of the Semantic Web is, personally I go with Tim Berners-Lee: “The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.”

Eric Schmidt, CEO of Google, was asked at a digital conference in Seoul to define what Web 3.0 meant to Google. As part of his response he deemed Web 2.0 as a marketing term based around AJAX and related technologies and Web 3.0 as “small” applications that are pieced together that can run on any device. He also said that Web 3.0 will be distributed virally…not purchased, bodes well for Social Networking don’t you think?